"Where Community Content Is Basis for Social Media Presence"
These platforms have the largest amount of users on the internet. The platforms major attention appeal is being connected to a community of relationships
Started by Mark Zuckerberg, who studying psychology at Harvard, and a keen programmer developed Facebook in February 2004. It originally started where students could match up with fellow students based on degrees and rate people’s attractiveness.Twenty-four hours later, it ballooned up with over 1,000 Harvard students signed up and over half already had a profile on the website. It then extended to Boston universities, Ivy league schools and then all US universities. In August 2005, it became Facebook.com after being brought for $200,000. Some Important statistics about this platform:
- 1.52 billion people log into Facebook daily and are considered active users
- 1.74 billion mobile users
- Ages 25 -34 is the most common age group
- 5 new profiles created every second
- High traffic times are 1pm-3pm
.Twitter began as an idea that Twitter co-founder
Hack Dorsey had in 2006. Dorsey had originally imagined
Twitter as an SMS-based communications platform. Twitter
achieved its first explosive growth in 2007 with more
that 60,000 tweets sent out per day. Twitter's strength is
real-time. No other social platform comes close on this
front. While Facebook is trying to compete and Snapchat
offers a unique perspective on the theme, Twitter
remains our best indicator of the wider pulse of the
world and what's happening within it.
- There are over 69 million Twitter users in the US
- 80% of Twitter users accessing the platform on a mobile device, and 93% of video views are on mobile.
- 85% of small and medium business users use Twitter to provide customer service.
- Number of Twitter timeline views in 2014 is 200 billion
- 56% of Twitter users average salary is $50,000 or more in a year.
Launched in 2003, Instagram colleagues from Social
Net and PayPal team up to collaborate on a new idea. By
2004, the experimentation phase, small business owners
are on LinkedIn trying out features like groups and
partners with American Express to promote offerings to
small business owners as well. A year later in 2005,
LinkedIn introduces Jobs and subscriptions to their
platform and in 2006 is when the idea of public profiles
was available and reach profitability in the same year.
A few years later in 2010, LinkedIn reaches hyper-growth
having over 90 million members and close to a thousand
employees in 10 offices worldwide. The year 2014 was the
year LinkedIn decided to create a map of the digital
economy and linking every opportunity faucet node
together. Some important numbers regarding LinkedIn:
- 57% of LinkedIn use is on mobile
- 2 million posts, articles and videos are published on LinkedIn every day
- 94% of B2B marketers on social media use LinkedIn to publish content
- 80% of B2B leads generated on social media come from LinkedIn
- 58% of B2B advertisers like the ROI on LinkedIn Ads